Meet Nancy

My Story

Hi, I’m Nancy, Founder of NourishLiftGrow, and I’m honored to share my journey with you.

I’m originally from Florida but now call the Houston, TX area home, where I live with my husband, Dr. Wes Urich, my son Alexander, and our little rescue dog, Bentley. I’m also blessed with two incredible bonus daughters. While Texas has become home, my heart will always be tied to Florida’s beaches and sunshine.

Before stepping into the world of wellness, I earned my degree from the University of South Florida and spent over 25 years building a successful career in property management and real estate. On the surface, I looked like I had it all together. But behind the scenes, my relationship with food—and with myself—was anything but healthy.

I went vegetarian in my early 20s, later transitioning to a vegan lifestyle. But I wasn’t doing it for health—I was chasing skinny. I didn’t know what I didn’t know, and despite good intentions, I was still stuck in years of yo-yo dieting, constantly trying new trends, changing sizes, and wondering why nothing ever stuck. I was succeeding in business, but silently struggling in my body.

Then came the moment that changed everything.

In 2008, the real estate market crashed—and so did my life as I knew it. My career came to a sudden halt, but the real heartbreak came when my husband, James, was diagnosed with stage 4 brain cancer. He passed away in 2009. In the middle of grief, bankruptcy, and uncertainty, I became a single mom raising my son on my own.

Four years later, after beginning to rebuild and finding love again, I got engaged. But lightning struck twice. My fiancé was diagnosed with end-stage pancreatic cancer and passed away shortly after. Once again, I was navigating unimaginable loss—this time with an even deeper awareness: I had to take control of my health. My son had already lost too much, and I needed to ensure I would be here for him for the long haul.

Both men had looked healthy from the outside—but their bodies told a different story. That was the wake-up call. I couldn’t afford to wait. I needed to show up for my son… and, as I would soon discover, for myself.

I enrolled in the Institute for Integrative Nutrition and discovered a passion I didn’t know I had. I went on to become a master nutrition coach, fat loss and macros specialist, plant-based culinary nutrition expert, and transformational coach. My business, NourishLiftGrow, was born out of love—a love for my son that inspired me to change… and a love for myself that kept me going.

What started as a mission to survive became a path to thrive.

I began fueling my body with whole, plant-based foods. I discovered the power of strength training. I let go of the diet mentality, embraced a new lifestyle, and found a confidence I never thought I’d feel. I changed my body composition, lost weight, and stepped into the strongest, healthiest version of myself—in my 50s. Even through menopause, I’ve kept the results I worked for, and I’ve maintained them for 8 years. And now? I want that for you.

​

Today, I’m beyond grateful to work with amazing women who are ready to stop struggling and start living. My mission is to empower women 50+ to reclaim their health, build sustainable habits, and feel confident, energized, and alive in their second season of life.

I live a plant-based lifestyle for my health—and I’m proudly vegan for the animals. That alignment of values fuels everything I do, and it’s what makes this work so deeply fulfilling.

✨ Ready to write your next chapter? Let’s do it together. I’ll be with you every step of the way.

​

In Plant-Powered Health and Happiness,

​

~Nancy💖